03 / About
Gianna Prescott
Born into the atmosphere of my mother's fashion atelier in Istanbul, my foundation in textiles, construction, and garment flow began early. That instinct for storytelling through clothing evolved during my Bachelor's degree in Performing Arts, where I spent years conceptualizing and building stage wardrobes ranging from intricate historical garments to avant-garde contemporary costumes.
After relocating to the United States and pursuing my MBA, I launched an e-commerce brand specialising in festival, bohemian, and western fashion. Building a brand from the ground up shifted my focus toward the transformative power of styling, defining how a brand or individual communicates visually before saying a word.
Today, my work sits at the intersection of high-fashion curation and creative identity. On the individual side, I style clients and artists for everything from daily wardrobe edits to red carpet appearances and stage performances. On the commercial side, I partner with international brands — particularly Turkish labels establishing a U.S. presence — to shape their visual landscape. Moving beyond traditional operations, I focus on building cohesive collection edits for buyers, directing e-commerce and editorial imagery, and staging high-impact trade show environments across the country.
I don't design garments; I define style identity through precise selection, assembly, and visual direction.
Core Expertise
Creative & Individual Styling
Celebrity & Performance Styling
Stage presence, red carpet appearances, and video/editorial styling for artists.
Personal Style Identity
Tailored everyday wardrobe curation, event-specific styling, and image consulting.
Collection Curation
Selecting and assembling pieces into high-fashion seasonal edits and lookbooks.
Brand Imagery & Spatial Styling
Creative Localisation
Adapting international garment lines to align with the visual expectations of the U.S. market.
E-Commerce & Editorial Direction
Shaping the visual flow, mood, and aesthetic presentation for digital storefronts and campaigns.
Trade Show & Spatial Presentation
Visual merchandising, display design, and live-event brand staging across the U.S.